Feb 10, 2010 1
I could have written something on the day of the iPad launch but I couldn’t really be arsed.
I was busy, everyone was talking about it anyway, and most of the talk was either pro or anti hysteria.
My thoughts at the time haven’t really changed though, and reflecting on how things are gradually moving ahead with the iPad, I thought I should get round to writing them down…
The hype – there was a lot. Seriously. Rolling news channels, all kinds of online sites, newspapers and magazines. And offline. Someone was going to be disappointed. Lots of people actually. Mainly those who were either daft enough to expect something impossibly miraculous, or those who were cynical enough to want the launch to be an anti-climax.
Was there too much hype? Yep – certainly in terms of justifying the actual specific product as it stood on the day. HOWEVER, and it’s a very big however – I can’t help but think that in a few short years that hype *will* be felt to be justified. And everybody will have forgotten about the exact iPad on the launch day. The hype won’t be justified by what the iPad was on that day but by what it became over the following months and years.
And there’s a very good parallel / precedent.
Two in fact…
Say hello to the iPod and the iPhone…
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