Something I was working on quite intensively throughout December has finally come to fruition, with the Teletext Holidays iPhone application becoming available in the iTunes App Store.
Working closely with software development gurus Vivorum.com I designed the interface and sorted all the graphic and branding elements, and have to say I’m mighty happy with the result.
The interface is a very cool purple glossy experience, totally square with the brand’s “art of less” philosophy and has beautiful slick usability touches, such as swiping from deal to deal with a flick of the finger and a nifty “Saved” function whereby you can store off holiday deals (from the daily updates) to review later. Each deal also contains a handy button that instantly uses the iPhone to call the travel agent.
And each time the user launches the application they get a different inspirational image and brand message.
It’s a really nice piece of work, and it was a great experience working closely with Teletext and Virorum on it. I reckon it’s a huge and healthy jump in Teletext’s delivery and continues to move them from ‘analogue’ to very very very ‘digital’. And for me, an enthusiastic iPhone user, it was a revelation to get deep and dirty into imagining and delivering a completely new kind of user experience for a famous UK brand about which people tend to have very firm preconceptions.
There’s an info page on the application here – and the iTunes App Store link is here.
It’s a free download, and a great way to scout around for your next holiday deal.