Working closely with software development gurus Vivorum.com I designed the interface and sorted all the graphic and branding elements, and have to say I’m mighty happy with the result.
The interface is a very cool purple glossy experience, totally square with the brand’s “art of less” philosophy and has beautiful slick usability touches, such as swiping from deal to deal with a flick of the finger and a nifty “Saved” function whereby you can store off holiday deals (from the daily updates) to review later. Each deal also contains a handy button that instantly uses the iPhone to call the travel agent.
And each time the user launches the application they get a different inspirational image and brand message.
It’s a really nice piece of work, and it was a great experience working closely with Teletext and Virorum on it. I reckon it’s a huge and healthy jump in Teletext’s delivery and continues to move them from ‘analogue’ to very very very ‘digital’. And for me, an enthusiastic iPhone user, it was a revelation to get deep and dirty into imagining and delivering a completely new kind of user experience for a famous UK brand about which people tend to have very firm preconceptions.